EXHIBIT | DESIGN NA AVIAÇÃO BRASILEIRA
On display from June 1st to August 20th, 2017.
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo, presented, in partnership with the Embraer Institute, the universe of creation of national design for artifacts designed to fly. As an institution dedicated to design issues – to which it seeks to contribute annually through the Design MCB Award – it has brought, through the design show in Brazilian aviation, the success story of Embraer SA, which has bet since its foundation in 1969, the innovative potential of engineering and national creativity.
“As the only museum in Brazil dedicated to design issues, the opportunity to show this Brazilian tradition and bring Embraer’s successful trajectory to the general public is an important moment to reinforce the institution’s mission”, comments MCB general director, Miriam Lerner.
Below a video of the Aero channel behind aviation presents the exhibition:
The avant-garde performance of Brazil in aviation is a highlight for Paulo Cesar de Souza e Silva, Embraer’s CEO. “The aviation industry is part of a highly competitive global environment, full of challenges and with an intensive demand for technology and innovation. Brazil has historically stood out for transforming science into design that influences trends in the sector. It is a pleasure to be able to contribute and be inspired by this story ”, he adds.
Embraer was established in São José dos Campos (SP) to produce the Bandeirante aircraft and serve regional aviation. Today, almost fifty years later, it is a global company that designs, develops, manufactures and markets aircraft, systems and solutions for Commercial Aviation, Executive Aviation and Defense & Security.
The exhibition’s creator, architect and artist Guto Lacaz, has already conceived for the MCB the exhibition “Santos = Dumont designer” (presented in two editions, 2006 and 2009). He is a scholar of Santos Dumont’s pioneering spirit and an enthusiast of aviation history and man’s dream of flying. “We seek to reinforce the aeronautical tradition of Brazil,” says Guto Lacaz, “from‘ Padre Voador ’Bartolomeu Gusmão, Brazilian inventor of the hot air balloon in 1709, through Santos Dumont and the experiments that preceded Embraer. It was an exhibition of high aesthetic and technological value ”.
Created for world sailing competitions, the Urupema glider, on a 1: 2 scale, opened the exhibition at the gate of the Museu da Casa Brasileira. Designed in 1963, this glider made of wood and epoxy resin was created for world sailing competitions. In the Museum’s garden were two life-size models: the A-29 Super Tucano (EMB 314), light attack turboprop and advanced training, and Leonardo da Vinci’s Flying Machine, built especially for this exhibition to be tested by the public , activating the wings from the pedals.
Entering the Museum, there was a timeline showing the history of Brazilian aviation with three-dimensional models of 1:50 scale aircraft, from 1709 to 2017, planes produced by autonomous initiatives and other companies, in addition to all the series created by Embraer.
Click on the image and check the details of the timeline.
The first room was dedicated to the aircraft design process, from the preparatory drawings of the planes handmade on parchment paper, to the virtual design systems, including videos of tests, models and photographic documentation. To represent the sustainability of the flight by the aerodynamics and action of the efforts of the wind, Guto Lacaz prepared a model with a fan that can be activated by the public, making a section of the wing float.
The Museum’s central space presented pieces in real size, combining aircraft components with smaller models of the complete airplane, offering the public an experience of scale and use of aeronautical technology, with great images of assembly lines. Between a Bandeirante turbine (EMB 110) and a landing gear for the ERJ 145 commercial jet, the section of the fuselage of a regional commercial aircraft, with interior testing, stood out.
The visitation is completed with a virtual reality experience, through projection and a simulator that allows you to explore the internal space of the KC-390 model, Embraer’s new multi-purpose military aircraft.
“With this exhibition, in which technique and invention are at the service of man, the Museum seeks to expand the understanding of design production, which is even capable of defying gravity and reducing boundaries”, concludes Giancarlo Latorraca, technical director of the Museum of the Brazilian House.
According to Mariana Luz, superintendent director of the Embraer Institute, this great cultural action reiterates the Institute’s commitment to preserve the sector’s memory. “By highlighting the importance of Brazilian researchers, inventors, designers and engineers for the development of the global aviation industry, we seek to disseminate the history of national aviation, as well as to inspire young people to discover and explore this universe.”
The exhibition also had an institutional partner of the Brazilian Air Force and sponsorship from Goodyear, Saab, United Technologies and Boeing.
With Boeing, Educativo MCB held some workshops. Check below how it was one of them.
BACKGROUND ASSEMBLY_
Urupema glider, 1: 2 scale
SOME HIGHLIGHTS IN THE MEDIA:
Printed_
Revista Educação | Folha de S. Paulo | Revista São Paulo
Online_
Vá de Cultura | Glamurama | Casa Vogue | Arcoweb
On TV_
Gazeta da TV Gazeta newspaper
Below, journalist Mona Dorf talks about the exhibition with Guto Lacaz, the show’s creator.
The Embraer Institute received the Aberje 2017 Award – Historical Responsibility and Corporate Memory. The achievement is recognition of the work that has been developed in the area of preservation of aeronautical memory and the great highlight of this victory was the exhibition ‘design in Brazilian aviation’, held in partnership with the Museu da Casa Brasileira (MCB).
The Aberje Award is considered the most important in corporate communication in Brazil and aims to recognize the excellence of companies and professionals who contribute to business communication in the country.
See the exhibition catalog: design in Brazilian aviation
About MCB
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo that celebrates its 50th anniversary in 2020, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country specialized in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on topics such as architecture, urbanism, housing, economics creativity, urban mobility and sustainability. Among its numerous initiatives, the Design MCB Award stands out, the main segment award in the country held since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of living in the country.
Brazilian House Museum
Brig. Faria Lima, 2705 – Jardim Paulistano
Tel .: +55 (11) 3032.3727
