EXPOSITION | CONCURSO DO CARTAZ
Credits: Renato Parada, Vinicius Stasolla and Alecio Cezar
On display from November 2018 to March 2019.
The Poster Contest for the 32nd edition of the MCB Design Award, held by the Museu da Casa Brasileira received in 2018, 424 entries from 15 states, and the winner was the piece by designer Celso Hartkopf Lopes Filho, from Recife (PE), which demonstrated a strong cultural identity, represented in chromatic composition, through gestures and the use of popular objects.
The poster that inspired the entire visual identity of the 2018 edition was chosen by the judging committee coordinated by photographer and designer Gal Oppido and composed by Flávia Nalon and Chico Homem de Melo, with vast experience in graphic projects, and by urban artists Luís Bueno and Gabriel Ribeiro. For the selection, the jury considered the creativity and expression of the poster as a dissemination device, not just as a piece.
Opening of the Show
Credits: Vinicius Stasolla and Alecio Cezar
The Poster Contest exhibit featured the winner, the ten highlights and over 90 works selected by the jury. Visitors were able to choose their favorite piece in a popular vote, made in person at the exhibition, implemented since the 30th edition, in 2016, which aims to encourage public participation in the debate on current production in graphic design and the revaluation of the poster as a graphic piece central in outreach campaigns.
Achievement: MCB
Support: Revista abcDesign, ABD, ABEDESIGN, ADP, Arco, Revista L+D, Paralela, Revista Projeto, Senac SP, Santinho, Meliá Jardim Europa e Revista 29HORAS.
About MCB
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo that celebrated its 50th anniversary in 2020, is dedicated to the preservation and dissemination of the material culture of the Brazilian house, being the only museum in the country specializing in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on themes such as architecture, urbanism, housing, economy creative, urban mobility and sustainability. Among its numerous initiatives, the MCB Design Award, the main award in the segment in the country, held since 1986, stand out; and the Casas do Brasil project, to rescue and preserve the memory of the rich diversity of living in the country.
Brazilian House Museum
Av. Brig. Faria Lima, 2705 – Jardim Paulistano
Phone: +55 (11) 3032.3727
