EXHIBITION | 2017 POSTER CONTEST
On display from May 6th to June 11th, 2017.
The MCB Design Award, the main design award in the country, kicked off the first phase of its 31st edition with the Poster Contest. In total, 362 works were evaluated by the judging committee, coordinated by graphic designer Priscila Lena Farias and formed by Baixo Ribeiro, Luiz Félix, Ronald Kapaz and Tadeu Costa, and 160 posters were selected for the 2017 Poster Contest Exhibition.
During the period of the exhibition, popular voting took place, open to the public. Museum visitors were able to choose their favorite poster in a vote made in person. The poster with the most votes was displayed next to the winner, an honorable mention and selected by the judging committee at the 31st MCB Design Award exhibition, held from November 11th, in addition to receiving a one-year subscription to Zupi Magazine, in a partnership made with the institution.
Some of the Exhibited Posters
The Poster Contest Show and the promotion of popular voting aimed to encourage public participation in the debate on the production of graphic design and the revaluation of the poster as a central graphic piece in publicity campaigns. With this, the MCB Design Award reinforced its support for the construction of the national design identity, expanding its interaction with the public and bringing visitors closer to the institution’s vocational themes.
Poster Contest Winner
The winning poster, chosen by the jury, was designed by graphic designer Diego Rodrigues Belo, from AMO Design in Belo Horizonte (MG), who presented a poster in yellow polystyrene sheet, cut out with a special knife and printed in one color serigraphy. The piece inspired the entire visual identity of the 31st MCB Design Award. The author received the gross value of R$3,000 as a prize and had a contract for another R$3,000 to create other graphic pieces for the edition. He also received a one-year subscription to Zupi magazine, a partner of Mostra do Concurso do Poster.
Media Highlights
Online
Achievement: MCB
Support: Bow and Zupi
About MCB
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo that celebrated its 50th anniversary in 2020, is dedicated to the preservation and dissemination of the material culture of the Brazilian house, being the only museum in the country specializing in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on themes such as architecture, urbanism, housing, economy creative, urban mobility and sustainability. Among its numerous initiatives, the MCB Design Award, the main award in the segment in the country, held since 1986, stand out; and the Casas do Brasil project, to rescue and preserve the memory of the rich diversity of living in the country.
Brazilian House Museum
Av. Brig. Faria Lima, 2705 – Jardim Paulistano
Phone.: +55 (11) 3032.3727
