Credits: Leo Eloy


On display from October 16, 2020 to May 2, 2021.

The exhibition was curated by Didiana Prata and photographs by Marcos Freire

The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo’, opened on October 16, 2020, the exhibition ‘Casas do Brasil: São Paulo connections’, curated by Didiana Prata and photographs by Marcos Freire. This was the seventh edition of the Casas do Brasil project, which proposes the creation of an inventory on the diversity of living in the country.

Exhibition exhibition

Credits: Leo Eloy

Exposed Images

Credits: Marcos Freire

Over seven years, photographer Marcos Freire made 990 visits to 94 of the 96 sub-districts of the city of São Paulo, producing 20,000 photos that bring a unique look at the territory of São Paulo. According to Didiana Prata, the public saw images that reveal something unprecedented about living in São Paulo. “The photos have a poetic, lyrical bias that form unique visual narratives, connected from different elements of the urban landscape”, commented the curator.

Exhibition exhibition

Credits: Alisson Ricardo

Exposed Images

Credits: Marcos Freire

According to Giancarlo Latorraca, technical director of the MCB, the exhibition brought a broad and important record on the way of living for a good part of the population of São Paulo. “With his attentive and meticulous gaze, Marcos Freire captured traces of everyday life printed in the interiors of the houses, with their various environments and objects and, in the common space of the surroundings, immersed in the large peripheral urban mass,” said Latorraca.

Exhibition Assembly

The exhibition also presented the diversity of the territory of São Paulo from the plots constituted by triptychs of images. The spectator had a more poetic look at the signs and materialities of these dwellings: facade finishes, interior decoration of houses, colors.

The exhibition was contemplated and carried out through the ProAC notice 10-2019 – Unpublished exhibitions of visual arts.

Exhibition Catalog
Purchase the catalog of the exhibition, which was launched in November and broadcast live on the MCB’s Youtube channel, at the Museu da Casa Brasileira box office.

Check out the guided virtual tour below:

Watch the curator’s testimony:

Press Highlights


Folha de S. Paulo | O Estado de S. Paulo


Estadão Cultura | Nube | Blog Cultura & Futebol | Blog do Juan Esteves | Arco Web | Petropolis News | Brasil Fashion News | Portal !Yoba | Revista USE | Secretaria da Cultura do Estado de São Paulo | RG | Terra Entreterimento | O Estado de S. Paulo

About Didiana Prata – Curator
Graphic designer and image curator. Doctoral student at the Postgraduate Program in Design at FAU-USP. Her research is focused on the design and evolution of contemporary visual narratives, database aesthetics, and new creative and curatorial strategies.
Didiana works as an independent designer and curator, carrying out projects related to visual culture, education, architecture and urban anthropology. Armando Álvares Penteado Foundation – FAAP, São Paulo and Escola da Cidade.

About Marcos Freire – Photographer
Marcos Freire is born in São Paulo in 1966 and works in the capital as a photographer and expert. Graduated in architecture and urbanism at FAU-USP in 1990, the artist pursued a career as an advertising photographer, working for the main agencies in São Paulo and participating in several international festival awards. As of 2012, in addition to being a photographer, he starts a new career as an expert real estate appraiser. In 2017, the photographer edited the photographic material of his surveys and  began to publish it on Facebook. Because of this posted material, the photographer was invited to have the essay published in issue 13 of the ZUM magazine, a biannual journal of the Moreira Salles Institute. Part of this material can be found in this MCB exhibition.

About MCB
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo that celebrated its 50th anniversary in 2020, is dedicated to the preservation and dissemination of the material culture of the Brazilian house, being the only museum in the country specializing in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on themes such as architecture, urbanism, housing, economy creative, urban mobility and sustainability. Among its numerous initiatives, the MCB Design Award, the main award in the segment in the country, held since 1986, stand out; and the Casas do Brasil project, to rescue and preserve the memory of the rich diversity of living in the country.

Brazilian House Museum
Av. Brig. Faria Lima, 2705 – Jardim Paulistano
Phone: +55 (11) 3032.3727

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