EXPOGRAPHY | VIVERE ALLA PONTI – WAYS TO LIVE AND WORK BY GIO PONTI
Credits: Renato Parada
On display from March 1st to April 15th, 2018.
The Museu da Casa Brasileira (MCB), an institution of the Secretariat of Culture of the State of São Paulo, and the Istituto Italiano di Cultura presented in São Paulo the exhibition “Vivere alla Ponti – Gio Ponti’s ways of living and working”.
Opening of the Show
Credits: Vinicius Stassola
Curated by Francesca Molteni and Franco Raggi, the show ran from March 1st to April 15th and covered the architectural experiences designed by the master of design and architecture in Italy in the 20th century. Videos, photographs from archives, furniture and the reproduction of unpublished drawings were exhibited. The event is part of the second edition of IDD (Italian Design Day) – Italian Design Day in the World.
Pieces Exhibited at the Show
The exhibition arrived at the MCB after passing through Milan, Rome, Venice and London, and has the support of Molteni&C., responsible for the re-edition of part of the furniture designed by Ponti. The pieces presented at the show were created between 1935 and 1970 and include armchairs, coffee tables, chairs and shelves, some used by the designer’s family. Documents and photographs on display portrayed the intimate relationship that the artist developed with his architectural projects: from the houses in Milan designed to live with his family to the Palazzo de Montecatini, which houses the famous Pirelli offices.
Records Exhibited at the Show
On February 28, the Istituto promoted the screening of the film Amare Gio Ponti, directed by Francesca Molteni. The documentary, produced in 2015, brought testimonies from the artist’s family and some of his heirs by profession, such as Vittorio Gregotti, Fulvio Irace, Enzo Mari, Giovanna and Maria Grazia Mazzocchi. Afterwards, there was a debate with Peter Hefti, responsible for the cultural activities of the Molteni Group and director of the Molteni Museum and Compound, in Italy. Another action that was part of the program was the guided visit with Peter Hefti on March 2, Friday, at 3 pm.
Featured in the Media
Folha de S. Paulo | Revista Affari Negócios | Revista Casa Claudia | O Estado de S. Paulo | Revista Áudio & Vídeo Design e Tecnologia
Notícias ao Minuto | Revista USE | ArcoWeb | Casa Vogue | Jornal Abitare
TV Cultura Metrópolis
About Gio Ponti
Known as one of the most influential figures in Italian design, Gio Ponti was born in Milan in 1891. He has worked as an architect, industrial designer and painter. He was a professor at the Faculty of Architecture at the Polytechnic of Milan and founder of the magazines Domus (1928) and Stile (1941). He died in 1979, after nearly 50 years dedicated to the profession.
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo that celebrated its 50th anniversary in 2020, is dedicated to the preservation and dissemination of the material culture of the Brazilian house, being the only museum in the country specializing in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on themes such as architecture, urbanism, housing, economy creative, urban mobility and sustainability. Among its numerous initiatives, the MCB Design Award, the main award in the segment in the country, held since 1986, stand out; and the Casas do Brasil project, to rescue and preserve the memory of the rich diversity of living in the country.
Brazilian House Museum
Av. Brig. Faria Lima, 2705 – Jardim Paulistano
Phone: +55 (11) 3032.3727
Tue. to sun. from 10am to 6pm