Credits: Gui Gomes


On display from March 12th to May 15th, 2016.

From March 12th to May 15th, the Museu da Casa Brasileira presented the exhibition Marginais Heróis, conceived by graphic artist and designer Rico Lins. With the motto “Seja Marginal Seja Herói”, a tribute to the work “Bandeira-Poema” by artist Hélio Oiticica, the exhibition proposes to investigate visual languages, the use of hybrid technologies and actions to preserve the Brazilian graphic heritage.

Credits: Erika Farias

Presented for the first time in São Paulo, the exhibition took place in harmony with the Poster Contest, the first stage of the 30th edition of the MCB Design Award, reinforcing the Museum’s continuous effort to rescue the poster’s importance as a centerpiece in publicity campaigns. In this context, as part of a set of initiatives that promote reflection on national graphic production, its identity and memory, the MCB presented the Expressão em Poster workshop, with Rico Lins, on March 19, at 10 am.

Opening of the Show

Credits: Erika Farias

“Quick, cheap and disposable, typographic posters heroically resist their marginality. On the margins of the production system, the graphic industry, urban legislation, design, art, the market, they stubbornly and effectively challenge technology, culture and aesthetics”, said Rico Lins.

Exposed Posters


Displaced from the urban environment and deprived of its primary function of immediate or commercial information, the series of works that make up the exhibition at the same time obeys and subverts some procedures arising from engraving, painting, design, monotype. Produced in series, each one is, however, a unique piece that, despite the project planning, has a random, empirical, unpredictable result. Marginais Heróis brought together 40 posters of personalities such as Zé do Caixão, Chacrinha, James Dean, Maria Bonita, Nelson Rodrigues, Chico Science, among others.

Exhibition Videos



Initially conceived as an integral part of the exhibition “From the Margin to the Edge”, inaugurated at Somerset House in London, where it remained between July and September 2012, the exhibition had presentations in Buenos Aires and Berlin, in 2013. In Brazil, it was mounted for the first time in a selection of 25 works at Galeria Amparo 60, in Recife (2015), followed by the Museu Nacional da República, in Brasília (2015), where he was part of the exhibition “GráficosRCA: 50 anos e Além”.

Press Highlights


Divirta-se | Guia da Folha | Revista São Paulo | Guia da Folha


Catraca Livre | Vá de Cultura | Zupi | Arq Portal SC 


Metrópolis – TV Cultura

SPTV 2nd Edition – TV Globo


Radio Cultura

Radio Jovem Pan

About Rico Lins
Graduated from ESDI, Rio de Janeiro, in 1979 and with a master’s degree from the Royal College of Art in London, Rico Lins is a member of AGI – Alliance Graphique Internationalle, with a long international career combining professional and educational activities. Designer, art director, illustrator, educator and curator, he has worked in the last three decades between Paris, London, New York, Rio de Janeiro and São Paulo for CBS Records, NY Times, Newsweek, Time, MTV, TV Globo, Grupo Abril, Natura, SESC, Portuguese Language Museum, as well as numerous publishers. As an educator, he teaches creation workshops and lectures in Brazil and abroad, was a professor at the NY School of Visual Arts and coordinated the master’s in Graphic Design at the Istituto Europeo de Design SP. Published internationally in leading magazines and specialist books, he has received, among other awards, the gold medals of the NY Art Directors Club and the Society of Publication Designers. He was one of the organizers of the AGI Open conference at the Ibirapuera Auditorium in São Paulo, in 2014.

About MCB
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo, is dedicated to the preservation and dissemination of the material culture of the Brazilian house, being the only museum in the country specialized in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on themes such as architecture, urbanism, housing, economy creative, urban mobility and sustainability. Among its numerous initiatives, the MCB Design Award, the main award in the segment in the country, held since 1986, stand out; and the Casas do Brasil project, to rescue and preserve the memory of the rich diversity of living in the country.

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