Exhibition | Indústria Artesanal – Atelier Oï
To present the work of the Swiss office atelier oï, the Brazilian House Museum, institution of the State Culture Secretariat, managed by the Civil Society through the House of Arts and Artifacts of Brazil, inaugurates on August 25, 14h, with free entrance, the exhibition ‘Artisan Industry – atelier oï’ curated by Albrecht Bangert, specialized in design and architecture exhibitions.
Held in the wake of the 27 year retrospective of oï’s atelier recently exhibited at the Museum Fur Gestaltung in Zurich, the new MCB show brings a picture of technical possibilities and use of materials in the design of successful products as responses to broad demands penetration in the global and luxury market.
Members of the Swiss office, Aurel Aebi, Armand Louis and Patrick Reymond, work for several well-known brands worldwide in design, from product design, interior design, stage design to architecture. Created in 1991, atelier oï achieved greater recognition by creating a coat rack, which sold more than four million units and also after participating in the Swiss national show Arteplage Neuchatel Expo.02 in 2002.
The technical knowledge associated with the experimentation and manipulation of materials is visible in the partnership in the partnership established three years ago, together with the Gifu Prefecture in Japan, an ancestral tradition region and Japanese artisan center. The office has redesigned products from techniques historically used in the art for the manufacture and use of paper, wood, metal for cutlery and traditional pottery. Another example is the series “Nomadic objects”, in which manual work carried out with leather straps allowed the design of new parts that rescue the memory of the brand through elements reused from the traditional production process.
“The exhibition marks a chapter of relevant experimental character in the important universe of contemporary architecture and design. The Museum will present to the public these existing paths in the production of objects, made with creative freedom and technical perfection, joining high-tech manufacturing and the knowledge of manual work “, comments Giancarlo Latorraca, technical director of MCB.
Partners and supporters – Artemide, Atec Original Design, bangert projects UG, BOOMSPDESIGN, Cidade de Mizunami, Cidade de Seki, Cidade de Tajimi, Cidade de Toki, Conseil du Jura bernois, Consulado Geral da Suíça, DW! São Paulo Design Weekend, Foscarini, Fujiwara Kanefusa XXVI, Hasegawa Cutlery, Hida Sangyo, HOUSEN-GAMA, Kashimo Forest Associations, Koubei-Gama, Laufen, Louis Vuitton, Miyama, Nespresso, Ozeki&co, Prefeitura de GIFU, Promotion économique du canton de Berne, Swiss Arts Council Pro Helvetia, Thomas Merlo & Partner AG, USM.
Boom SP Design 2018
August 27, Monday, 4:45 p.m.
Designer of the year – Tribute to the atelier oï
Bienal Lounge – Ibirapuera Park
Lecture – De objetos aos espaços: A experiência do atelier oï da Suíça
With Aurel Aebi
August 28, Tuesday, 7:00 p.m.
Atec Original Design
Av. Faria Lima, 1800, 10th floor
About the atelier oï
The atelier oï has been struggling to break down barriers between genres and foster interdisciplinary creativity for 27 years. Throughout its achievements, architecture, design and set design have intertwined on an international scale. Transdisciplinarity, team spirit and an intimate relationship with material are its mottos. Born of an intuitive and emotional affinity with the act of shaping different materials, their designs were recognized all over the world. Between experimentation, cultural exchanges and events dedicated to their creations, they design for Artemide, B & B Italy, Bulgari, Foscarini, Louis Vuitton, Moroso, Passoni, Pringle of Scotland, Röthlisberger, USM, Victorinox, Rimowa and many others.
The Museu da Casa Brasileira, an institution of the São Paulo State Department of Culture, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country that specializes in architecture and design. The MCB program includes temporary and long-term exhibitions, with an agenda that also includes activities of the educational service, debates, lectures and publications contextualizing the museum’s vocation for the formation of a critical thinking in themes such as architecture, urbanism, housing, economy urban mobility and sustainability. Among its innumerable initiatives, the MCB Design Prize, the main award of the segment in the country, made since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of the country.
Opening of the exhibition Indústria Artesanal – atelier oï
Visitation until October 21
Location: Museu da Casa Brasileira
Av. Faria Lima, 2.705 – Jd. Paulistano
Tel .: (11) 3032.3727
Tue. to sun. from 10am to 6pm