EXHIBITION | HANDICRAFT INDUSTRY – ATELIER OI
Photos: Renato Parada
On display from August to October 2018.
To present the work of the Swiss office atelier oï, the Museum of the Brazilian House, an institution of the State Culture Secretariat, managed by Civil Society through The House Museum of Brazilian Arts and Artifacts, opened on August 25, 2018, Saturday at 2 pm, with free admission, the exhibition ‘Indústria Artesanal – atelier oï’ curated by Albrecht Bangert, specialized in design and architecture exhibitions.
Held following the retrospective of the 27 years of the atelier oï, recently shown at the Museum Fur Gestaltung, in Zurich, the new MCB show brought a picture of technical possibilities and the use of materials in the design of successful products as responses to demands from a wide range global and luxury market penetration.
The partners of the Swiss office, Aurel Aebi, Armand Louis and Patrick Reymond, work for several brands known worldwide in the field of design, from product design, interior architecture, scenography, to architecture. Created in 1991, the atelier oï achieved greater recognition by creating a coat rack, which sold more than four million units and also after participating in the Swiss national show Arteplage Neuchatel Expo.02, in 2002.
Check records of the opening of the show:
Technical knowledge, associated with experimentation and material handling, is visible in the partnership established three years ago, with Gifu Prefecture, Japan, a region of ancestral traditions and a center for Japanese artisans. The office redesigned products based on the techniques historically used in art for the manufacture and use of paper, wood, metal for cutlery and traditional ceramics. Another example is the “Nomadic objects” series, in which the manual work carried out with leather straps allowed the design of new pieces that rescue the brand’s memory through elements reused from the traditional production process.
“The exhibition marks a chapter of an experimental nature that is relevant in the world of contemporary architecture and design. The Museum will present to the public these existing paths in the production of objects, made with creative freedom and technical perfection, combining high-tech manufacturing and the knowledge of manual work ”, commented Giancarlo Latorraca, technical director of MCB.
Check out the highlights in the media:
Printed and Online
Art that Happens | Vogue House | It Home Magazine | Arcoweb | Patricia Finotti | The State of S. Paulo
Jornal das Dez | Globo News
Partners and supporters
Artemide, Atec Original Design, bangert projects UG, BOOMSPDESIGN, Mizunami City, Seki City, Tajimi City, Toki City, Conseil du Jura bernois, Consulate General of Switzerland, DW! São Paulo Design Weekend, Foscarini, Fujiwara Kanefusa XXVI, Hasegawa Cutlery, Hida Sangyo, HOUSEN-GAMA, Kashimo Forest Associations, Koubei-Gama, Laufen, Louis Vuitton, Miyama, Nespresso, Ozeki & co, GIFU Prefecture, Promotion économique du canton de Berne , Swiss Arts Council Pro Helvetia, Thomas Merlo & Partner AG, USM.
Boom SP Design 2018
August 27, 2018, Monday, 4:45 pm
Designer of the year – Homage to oï atelier
Bienal Lounge – Ibirapuera Park
Lecture – From objects to spaces: The experience of the Swiss atelier
With Aurel Aebi
August 28, 2018, Tuesday, 7 pm
Atec Original Design
Av. Faria Lima, 1,800, 10th floor
About oï atelier
The atelier oï has been striving to dissolve barriers between genders and foster interdisciplinary creativity for 27 years. Throughout his achievements, architecture, design and scenography have intertwined on an international scale. Transdisciplinarity, team spirit and an intimate relationship with the material are its mottos. Born from an intuitive and emotional affinity with the act of molding different materials, their projects have been recognized worldwide. Between experimentation, cultural exchanges and events dedicated to their creations, they design for Artemide, B&B Italy, Bulgari, Foscarini, Louis Vuitton, Moroso, Passoni, Scottish Pringle, Röthlisberger, USM, Victorinox, Rimowa and many others.
Artisanal Industry Exhibition – atelier oï
Visitation until October 21, 2018
Location: Museum of the Brazilian House
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo, which celebrated its 50th anniversary in 2020, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country specializing in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on topics such as architecture, urbanism, housing, economics creativity, urban mobility and sustainability. Among its numerous initiatives, the Design MCB Award stands out, the main segment award in the country held since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of living in the country.
Brazilian House Museum
Brig. Faria Lima, 2705 – Jardim Paulistano
Tel .: +55 (11) 3032.3727
Tue. to sun. from 10am to 6pm