EXHIBITION | ON POSTER: GRAPHIC DESIGN FOR DESIGN EVENTS
Credits: Alisson Ricardo
On display from March 30 to June 9, 2019.
The Museu da Casa Brasileira, an institution of the Department of Culture and Creative Economy of the Government of the State of São Paulo, brought to the exhibition rooms the exhibition “In Poster – graphic design for design events”, which presented a historical retrospective of the posters of some of the most important events of Brazilian design.
‘What graphic design was designed for design event posters?’. This was the guiding question that based the curators Débora Buonano and Marcos da Costa Braga in the selection of the pieces that made up the exhibition at the MCB. The posters were chosen from among the hundreds of printed materials that make up the collection of collector and designer Auresnede Pires Stephan.
The approximately 50 posters selected for the exhibition were organized into three types of events: meetings, awards and exhibitions; each expresses varied visual languages and ranges from a focus on concise and objective communication to an emphasis on expressiveness of color and form. The intention is not only to make it possible to promote the rescue of the graphic memory of these events, but also to provide a space for reflection.
The exhibition was another action by the Museu da Casa Brasileira in promoting the recovery of the importance of the poster as a central graphic piece in publicity campaigns. In this same sense, the MCB has been promoting the Poster Contest for each annual edition of its Design Award for over 20 years, as well as an extensive schedule of courses, workshops, exhibitions, book launches and lectures on the subject.
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About Marcos da Costa Braga
Graduated in Design (1985) from the UFRJ and Ph.D. in Social History from the Fluminense Federal University (2005), Marcos is currently a professor in the Department of History of Architecture and Aesthetics of the Project at the FAU–USP and is a member of the History, Theory and research group. Design Languages from LabVisual da FAU–USP. He is a member of the Cultural Orientation Council of the Museu da Casa Brasileira and of the evaluators of the scientific periodicals Estudos em Design, Revista Arcos, Educação Gráfica (Brazil) and RChD creación y Pensamiento (Chile). Author of several articles and books on the history of design in Brazil and one of the coordinators of the book collection ‘Pensando o Design’, he also organized the book ‘The Social Role of Graphic Design’ and the book series ‘History of Design in Brazil’ . He coordinated the written works jury for the Museu da Casa Brasileira Design Award in 2013 and 2014. He has professional experience in Product Design and Visual Programming and his main lines of research are the history of design in Brazil and graphic memory.
About Débora Gigli Buonano
Master and Doctor in Art Education and History of Culture from Universidade Presbiteriana Mackenzie. She works as a professor of Art History and Design History at Centro Universitário Belas Artes de São Paulo and Universidade São Judas. She was a collaborating professor in the discipline of History of Design at FAU-USP. She has worked professionally at Pinacoteca do Estado de São Paulo and MASP. She was a Vitae Foundation Fellow at the National Gallery of Art Washington-DC.
About Auresnede Pires Stephan
Graduated in Industrial Design at FAAP (1970), Bachelor in Advertising at ESPM (1970), Master in Art, Education and Culture at Mackenzie (2007) and Ph.D. in Design at FAU USP (2015-2019), Auresnede is currently a professor in the course of Fashion at Faculdade Santa Marcelina, ESPM and IED-SP. He has been a judge in several editions of the MCB Design Award, in addition to having participated in the jury of the IDEA Award, Abilux Award, and in the visual identity of the 5th Bienal Brasileira de Design. He was also a consultant in three editions of the Odebrecht-Braskem-Tramontina Design Challenge, four editions of the Sebrae-Minas Award, the Tok&Stok University Design Award (2005 – current), as well as adjunct curator of the 1st and 2nd Brazilian Design Bienal (São Paulo and Brasília), curator of the Young Designers Show in all 6 editions of the ADP (Association of Product Designers) and member of the Administrative Council of the Museu da Casa Brasileira. He also coordinates the 10 Cases of Brazilian Design Collection by Blücher.
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo that celebrated its 50th anniversary in 2020, is dedicated to the preservation and dissemination of the material culture of the Brazilian house, being the only museum in the country specializing in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on themes such as architecture, urbanism, housing, economy creative, urban mobility and sustainability. Among its numerous initiatives, the MCB Design Award, the main award in the segment in the country, held since 1986, stand out; and the Casas do Brasil project, to rescue and preserve the memory of the rich diversity of living in the country.
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