What graphic design is designed for design event posters? This question guided the selection of forms that constitute this exhibition. One of the main functions of graphic design is to facilitate the communication of information, however, it must also consider the visual culture appropriate to the nature of the message, its audience and its time. And in this case what would be the design of posters for events of the professional field itself?
The Exhibition presents a historical retrospective of posters of some of the most important events in the field of Brazilian Design, selected exclusively from a collection of hundreds of printed matter formed in recent decades by a collecting designer.
Rarity, representativeness, historical importance and quality of graphic design guided our eyes. Coincidence or not, most of the authors, later identified, revealed names of designers recognized for the quality of their work.
The posters were organized in three types of events: meetings, prizes and shows. They express varied visual languages ​​ranging from the focus on concise and objective communication to the emphasis on expressiveness of color and form. We intend with this show to promote the rescue of the graphic memory of these events and provide a space for reflections.

About MCB
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo, dedicates itself to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country specialized in architecture and design. MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes activities of the educational service, debates, lectures and publications, contextualizing the museum’s vocation for the formation of critical thinking in themes such as architecture, urbanism, housing, creative economy, urban mobility and sustainability. Among its innumerable initiatives, the MCB Design Prize, the main award of the segment in the country, made since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of housing in the country.

Museum of the Brazilian House
Exhibition: On Poster – Design for design events
Opening: March 30, Saturday at 2:00 p.m.
Visitation until June 9th, from Tuesday to Sunday, from 10am to 6pm
Av. Faria Lima, 2705
Tickets: $ 10 and $ 5 (half-entry) | Children up to 10 years and over 60 are exempt | People with disabilities and their companion pay half-entry
Free on weekends and holidays
On-site accessibility
Bicicletário with 40 vacancies | On-site parking
Tel .: (11) 3032-3727

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Tue. to sun. from 10am to 6pm

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