In order to enhance and encourage the Brazilian creative economy, the first edition of the EnoCriativo Market will be held at the Casa Brasileira Museum, an institution of the Culture Secretariat of the State of São Paulo, in partnership with ProjectHub and Casa Vitis, on 9 and 10 December, Saturday and Sunday, from 10:00 a.m. to 10:00 p.m., with free admission.

With a program dedicated to Christmas and held in a fair format, the EnoCriativo Market brings to sale design, fashion, art and gastronomy products from 64 young creative entrepreneurs, five foodtrucks and ten craft exhibitors, selected by a curator formed by Lucas Foster, creator of the Creative Brazil Award, and Larissa Fin, creator of Vinho na Vila, and supports by Janara Lopes and Camila Vieira, founders of the IdeaFixa channel.

Simultaneously with the product fair, there will be the wine and sparkling wine tasting fair of 15 wineries of small Brazilian producers, selected by the
Casa Vitis. Tickets cost from R $ 50,00, entitle to a cup for the event and the opportunity to taste all the exposed labels, as well as special discounts together with the exhibitors.

“This is an excellent opportunity to bring together unique, creative and sustainable brands and jobs. We are happy to create yet another direct channel of entrepreneur relationship with your customers and fans, “explains Lucas Foster, one of the creators of the EnoCriativo Market and founder of ProjectHub.

“We want to reinforce the importance of valuing the small entrepreneur by showing consumers that buying from small makes all the difference, even more so in such a special time. Christmas is a time to review concepts and give value to genuinely Brazilian products, “says Larissa Fin, founder of CasaVitis and one of the founders of the event. “If there is a reason to believe in a better future it is because of creative entrepreneurs. After all, while the Brazilian GDP shrank 7.2% in its deepest recession, professionals in the creative economy generated a wealth of R $ 155.6 billion for the country, according to data from the Federation of Industries of the State of Rio de Janeiro, complete Lucas.

“MCB, the country’s only museum dedicated to design and architecture, values ​​initiatives such as the EnoCriativo Market, which creates opportunities for access to small producers. We have already included in our program other fairs of the genre, which encourage artisan production and the entrepreneurs of the Brazilian creative economy “, observes Giancarlo Latorraca, technical director of the museum.

The EnoCriativo Market will also bring a space dedicated to children, with workshops and games, and diversified cultural programming with music, performance and art.

About ProjectHub
We are a social network for investors, entrepreneurs and brands connecting businesses and professional opportunities. We believe in creativity and entrepreneurship as key strategies to ensure innovation and sustainable development.

We democratize the access of entrepreneurs of the creative economy to the best opportunities of knowledge, relationship, investment and businesses. We guarantee the access of investors to the best entrepreneurs, projects and startups with the objective of generating value for the entire ecosystem and a positive impact for society. Our mission is to accelerate the connections between creative entrepreneurs, startups, investors and brands to generate innovative results and transform people’s lives.

Our investor portfolio is comprised of more than 20 organizations, including Google, YouTube, 3M, DuPont, BIC and the Government of the Netherlands. We are invited founding members of SOLVE Network led by the MIT – Massachusetts Institute of Technology in 2015 ( and creators of the Brazil Creative Prize, the official award of the Creative Economy in Brazil.

CasaVitis is a company of original enogastronomic experiences in Brazil. Founded by chef and winemaker Larissa Fin, CasaVitis owns the Vinho na Vila brand, a Brazilian wine and sparkling wine tasting festival that has become a benchmark and has passed through cities such as São Paulo, Rio de Janeiro, Florianópolis and Campos do Jordão. Among CasaVitis clients are communication agencies and companies interested in providing enogastronomic experiences. Among them are brands such as Hilton São Paulo, Jurerê Internacional and Instituto Brasileiro do Vinho.

About MCB
The Museu da Casa Brasileira (MCB), an institution of the State Department of Culture of the State of São Paulo, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country specialized in architecture and design. The program includes temporary and long-term exhibitions, as well as an agenda with debates, lectures and publications that contribute to the formation of a critical thinking in diverse themes such as urbanism, housing, creative economy, urban mobility and sustainability. Amongst MCB’s many initiatives, the MCB Design Prize, the main recognition of the segment in the country, since 1986, and the Casas do Brasil project stand out, which aim is to rescue and preserve memory about the diversity of the Brazilian’s dwelling.

SERVICE: EnoCriativo Market – 1st edition
Days December 9th and 10th, Saturday and Sunday, from 10:00 a.m. to 10:00 p.m.
Free entry, subject to stocking
Wine tasting – R $ 50,00
Realization: MCB, ProjectHub and CasaVitis
Location: Museu da Casa Brasileira (11) 3032.3727
Av. Brig. Faria Lima, 2705 – Jd. Paulistano


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Tue. to sun. from 10am to 6pm

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