Mercado das Madalenas
The Museu da Casa Brasileira, an institution of the State Culture Secretariat, managed by Civil Society through the House of Arts and Artifacts of Brazil, presents the 21st edition of the Madalenas Market – a Christmas edition, to be held on the 15th and December 16, Saturday and Sunday, from 10 am to 8 pm. Admission is free.
Visitors will find a wide variety of unique handmade products, with more than 80 brands from the most diverse segments, including clothing (women, men and children), decoration, jewelry, accessories and gifts. The Madalenas Market also offers gastronomic options and free workshops for the public.
The idealizers and curators, Inara Corrêa Prudente and Mônica Isnard, affirm that the mission of the event is to promote the creative economy, generating opportunities for the independent producers to present their works, narrowing relations with the consumer. “We always admire the works of authorship, which are unique and different from what is mass produced, and we also had contact with many people in that environment. From then on, we had the idea of developing an event gathering that personal circle in a pleasant environment full of possibilities, “says Monica. “The proposal is to get out of the cliché of shopping malls, so our criterion is quite selective. We want to encourage small entrepreneurs to publicize their work, in addition to bringing people together in a pleasant environment for all tastes and ages, “completes Inara.
“MCB, the country’s only museum dedicated to design and architecture, holds a series of events, such as the Madalenas Market, which value the small producer or artisan, promoting their direct contact with the final consumer, in order to guarantee sustainability of this productive chain, “adds Miriam Lerner, director general of the Museum.
The activities offered at the event are free. To participate, it is necessary to arrive with 1h30 in advance and register on the spot.
Day 15/12 – Saturday
11h às 18h – Atelier Zig Zag with Silvinha Moraes – fantasy making
11h – Meditation with Prem Ratna – duration of 1h – unlimited vacancies
5pm – Feng Shui and Prosperity for 2019 with Cris Ventura – duration 1h – 25 vacancies
12h30 – Arrangement of Natural Flowers with Cris Sanches – duration 1h – 15 vacancies
15h – Collage Notebook with Sofia Lemos – duration 1h30 – 15 vacancies
Day 16/12 – Sunday
11 a.m. – Atelier Zig Zag with Silvinha Moraes – fantasy building
11h – Meditation with Prem Ratna – duration of 1h – Unlimited vacancies.
12:30 – Power of Affirmations and Intentions with Cris Ventura – duration 1h – 25 vacancies
15h – Personal Image and Empowerment, with Karis Brito – duration 1h30 – 20 vacancies
17h – Flowers in Paper with Marcia Chicaoka – duration of 1h – 15 places
Café Campo Místico, Caminhoneta Burger & Co, Da Villar Food Cart, DeliciSS Produtos Artesanais, De Lá Do Pão, Eco.tube, Empório Dona Mita, Itea Chás Orgânicos, Jais Hand Made, Josi Atelier Gourmet, Kiro, La Viole, Limonchello Di Gagliardi, Mapuche Bier, Marroquina Couscous, Mel Costa Rica, Mestiço Chocolates, Mocotó Aqui!, Pão Di Queijo da Mineira, Pedala Café Bistrô, Pimentas & Pitadas, Pracinha de Portugal, Quinta do Quiriri, Sal da Terra Gastronomia, Salud Chopp Bike, Sissi Pães de Mel, Specialitá Di Tatá e Verdô Sucos.
Participating brands already confirmed:
Achados de Brianti, Adedo, Ana Bento Bordados, Andrea de Carvalho, AR Atelier d’Art, Arranjo tropical, Ateliê Alaine Colucci, Ateliê Beta Macedo, Atelier Luciana Pivato, Bagbag Store, Baka Studio, Bossapack, Botanikos Brasil, Brestudio, Brisa Moda ao Ar Livre, Camila Romero, Casa MO, Ceramic By Tati, Cheeky Children, Chicaoka – Papel em Flor, CollabL2, Dafna Edery, Denise Gerassi, Dri Carneiro, DudaByDuda, Ecletnica, Ekilibre Amazônia, Equal Moda Inclusiva, Essências da Terra, Estilo Barkoh, Estúdio Capim, Estúdio Justina, Farol Brasil, Figaswim, Fita de Moça, Giuliana Di Fiori Atelier, Hayô Objetos com Significado, HELEVE, House of Freyja, Iluminismo, Ima Poesia, Ju Pelizzon, Katia Giambrone, Klatsch, Lavender Gift, Le Jour Homewear, Leninha, Loom Knitwear, Lu Montenegro Cerâmica, Luiza Ruberti, Luli Ateliê, Maduu/Heleve, Maria Sublime, Marion Kopel, Maurício Duarte, Miemy Stilo, Miriam Papalardo, Molsk, Moeê, Mumo Moda, Muu, My Bag Studio, Neu, Noori, Ó A Saia Dela, O coletivo Mega Fone, O Ponto Mosaicos, Palomita, Panou, Para Dormir, Paula Fabbri, Peixe Amarelo, Piesse, Pet For Fun, Rever, Ricreare, Riz, Rox, Roxanne Duchini, Sacola Tropical, SHWE, Sol.co, Sole, Sophos Rio, Studio Dalzotto, Studio Nó, Tear Paulista, Terral Natural, Timirim, Trapinhos Kids, Uber 47, Urbaninhos Store, Utopiar, Vic House, Vira Mundo Ateliê/Botanikos, Wee Joias, Woog, Yubi, Yunques e Zona de Conforto.
About Mercado das Madalenas
The Madalenas Market emerged in 2012 from the members and friends Monica Isnard and Inara Prudente Corrêa with the proposal to get out of the concept of shopping centers and big businesses, so it has high selection criteria for its exhibitors. The objective is to generate opportunity for those who produce work in an authorial way, so that entrepreneurs can publicize their services. When it was conceived, the main objective was to bring friends together in an environment that was pleasant and at the same time full of possibilities, with the differential of allowing customers to know better who does what is exposed and also the process of creating the products.
The Museu da Casa Brasileira, an institution of the São Paulo State Department of Culture, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country that specializes in architecture and design. The MCB program includes temporary and long-term exhibitions, with an agenda that also includes activities of the educational service, debates, lectures and publications contextualizing the museum’s vocation for the formation of a critical thinking in themes such as architecture, urbanism, housing, economy urban mobility and sustainability. Among its innumerable initiatives, the MCB Design Prize, the main award of the segment in the country, made since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of the country.
Mercado das Madalenas
December 15 and 16, Saturday and Sunday, from 10 am to 8 pm
Museu da Casa Brasileira
Av. Faria Lima, 2705
Tel.: (11) 3032-3727
Tue. to sun. from 10am to 6pm