MCB’s disclosure

MCB and ArqXp hold a virtual conversation round with the theme ‘Design for Social Innovation’

The chat takes place on Wednesday, 14/12, at 17h, with live streaming on YouTube from MCB

The next round of conversation promoted by the Museu da Casa Brasileira – institution of the Secretary of Culture and Creative Economy of the State of São Paulo – in partnership with ArqXP, will take place on December 14th, at 5 pm, at official MCB’s channel on Youtube.

The event will present a debate on the possibilities of design contribution to actions with a positive social impact. With mediation by Gustavo Curcio, architect and professor at FAUUSP, the guests Carla Cipolla (DESIS / UFRJ) and Germano Guimarães (Grupo Tellus) will make a brief presentation of innovation cases in different contexts, detailing from the conception to the implementation of solutions for improving people’s quality of life.

After the presentation of cases, there will be an open chat about the actions presented and the role of design in the face of social problems. The audience will be able to interact through questions and suggestions sent by the platform chat.

On the occasion, the November ArqXP magazine will also be launched, which has a special insert commemorating the 50th anniversary of the Museu da Casa Brasileira. A timeline shows the creation of the institution and some of the MCB’s exhibitions. The publication also has an article about the exhibition ‘Casas do Brasil: Conexões Paulistanas’ that will run until January 10, 2021.

Virtual conversation wheel | ‘Design for Social Innovation’.
December 14th, Monday
Opening hours: from 17h
Live broadcast by YouTube MCB


Sponsorship Revista ArqXP: Cebrace Vidros

Support Revista ArqXP: São Paulo Arts and Crafts School and Melnick Even.


About Carla Cipolla

Carla is a professor and researcher at Coppe / UFRJ, where she develops research and projects at the intersection between social innovation and service design. In this theme, she acts as coordinator of the DESIS network that brings together labs dedicated to the theme of social innovation around the world and the Rio DESIS Lab at UFRJ.

About Germano Guimarães

Co-founder and CEO at Tellus Group, the first Public Services Design and Innovation organization in Brazil. For 12 years, he has worked on innovation projects in partnership with all spheres of government, the private sector and civil society to improve the quality of life for Brazilians. He is former president of iClass – Iberoamerican Leadership Association for Competitiveness and co-founder of the Big Bang – Meeting of young leaders and entrepreneurs from Latin America. In 2010, he received the Mario Covas Award in the categories of Innovation and Excellence in Public Management. He was a member of the Advisory Board of Instituto Natura. He is a member of the Advisory Board of Arte Despertar and the Ruth Cardoso Center. Alumni curator of the Global Shapers of the World Economic Forum and mentor of startups from BrazilLAB.

About Gustavo Curcio (Mediator)

Architect (2006), master (2009) and doctor (2015) in Design and Architecture, Gustavo Curcio has 15 years of experience in editorial, visual programming, art direction, photography direction and writing / advertising direction. Develops research in undergraduate and graduate courses at the Faculty of Architecture and Urbanism of the University of São Paulo in the area of ​​Magazine Design, Graphic Design Editorial (online and offline). He has a post-doctorate in Design and Architecture from the Faculty of Architecture and Urbanism. Gustavo is a professor and researcher in the Design Department at the University’s Faculty of Architecture and Urbanism. He was a graphic designer, art editor, photo editor, art director and editor at Editora Abril, RMC Editora (branded content), Magu Comunicação Integrada and Content XP Comunicação. Prepared the graphic and editorial projects for the Diário de São Paulo newspaper (2011), São Paulo State Government Yearbook (2010), AnaMaria and Minha Casa magazines (2004 to 2010), Avon Cosméticos, Scania Latin America, SAAB and Toyota. Developed packaging projects for Fischer Brasil (German multinational). He is part of the editorial board of the magazines Arquitetura e Urbanismo (ISSN 0102-8979) and Téchne (ISSN 0104-1053). Member of the scientific board of ArqXP | Innovative Experiences in Construction. Developed digital architecture of applications (apps), websites and electronic platforms, as well as videos and animations for Glebba Investimentos, Scania Latin America, BTB Telecom, among other companies. He is the author of the following books: História Revista (Aner, 2011), Madeira: raw material for Design (Senai, 2014), Antonio De Mitry: in practice, the theory is different (Senai, 2014) and Sandra Fóz Décor Tables ( MAGU, 2015).


About MCB

The Museu da Casa Brasileira, an institution of the Secretary of Culture and Creative Economy of the State of São Paulo, has been dedicated, for 50 years, to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country specialized in architecture and design . The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on topics such as architecture, urbanism, housing, economics creativity, urban mobility and sustainability. Among its numerous initiatives, the Design MCB Award stands out, the main segment award in the country held since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of living in the country.



Museu da Casa Brasileira_Av. Faria Lima, 2705

Tel.: (11) 3032-3727

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