MCB offers course focused on processes and experiments in Graphic Design

The Museu da Casa Brasileira (MCB) opens vacancies for the course “Graphic Design: Creative Processes and Experimentation”, taught by professor Leopoldo Leal (Senac). The realization aims to promote graphic experiments from simple visual problems and to encourage reflection and discussion about the production and creative processes of graphic designers. With each class, the student will understand that the more they experiment, the more likely they are to find a good idea; that connecting elements, things, people and places is a powerful resource for confronting situations or ideas never imagined. In this way, the student will have the opportunity to experience experimental processes and debate the importance of practice in graphic design.

The meetings will be online, made possible on the ZOOM platform, on the 8th, 15th, 22nd and 29th of June, from 7 pm to 9 pm. Expository classes will be held on the processes of creation and experimentation in graphic design, discussions based on the texts of the course bibliography. , development of graphic experiments proposed in each class and analysis of the results of these experiments.


Graphic design: Creative processes and experimentation
Teacher: Leopoldo Leal (Senac)
Dates: 8, 15, 22 and 29 June 2021
Opening hours: from 7 p.m to 9 p.m, through ZOOM *
Total workload: 8 hours
Places: 20 (minimum of 8 students) **
Minimum age: 16 years
Investment: R$ 400.00
(50% discount for students and 25% for MCB friends)

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* MCB uses the ZOOM platform to conduct courses and workshops. We recommend that you download the application and use it on your computer. The course can also be taken by cell phone, however, this way the application offers fewer resources. The link to the classes will be sent up to 2 (two) days before the course starts.

** Important: If the minimum number of registrants is not reached or in the event of unforeseen events, the course may be canceled or dates and times may change. In the event of this occurring, the MCB team will contact all registrants within 3 (three) business days prior to the date of the course.

About the teacher
Leopoldo Leal holds a doctorate from the Faculty of Architecture and Urbanism of the University of São Paulo (FAUUSP) and serves as a professor in the post-graduate course at Senac and at EBAC. With over 20 years of experience, he worked as a designer at the companies: Landor, Interbrand, Futurebrand and GAD ’Branding. He recently published his book, “Creation process in graphic design: Pandemonium”, the result of his doctoral thesis that was awarded 1st place in the Museu da Casa Brasileira Award, Type Directors Club of New York, Brazil Design Award 2020 and was selected for the 13th ADG Biennial. In 2008, he launched the book “A Ilha Tipográfica” with the support of the city of São Paulo. Currently Leopoldo is part of the design team at Pharus Design and intensifies his research on creative processes in graphic design, lecturing and producing workshops and graphic experiments.


About MCB
The Museum of the Brazilian House, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country specialized in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on topics such as architecture, urbanism, housing, economics creativity, urban mobility and sustainability. Among its numerous initiatives, the Design MCB Award stands out, the main segment award in the country held since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of living in the country.

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