Due to the pandemic of the new coronavirus (covid-19), the Museu da Casa Brasileira, an institution of the Secretary of Culture and Creative Economy of the State of São Paulo, reorganized its programming. MCB decided to suspend the 34th edition of the Design Award and works with the virtual availability of materials and contents from the museum, within its #MCBemcasa campaign and the #CulturaEmCasa streaming platform.
In light of the current scenario, the award for product design and written work was suspended in 2020. The 2021 edition of the Design Award is maintained. “It is a project of fundamental importance for the institution and for the design universe, and will be resumed next year, with the normalization of the museum’s activities”, comments Miriam Lerner, Director General of MCB.
In the current scenario, MCB adapts its content to digital, making several materials available in its #MCBemcasa campaign and the #CulturaEmCasa platform. Among the content launched, there is a virtual tour, playlists, articles and activities on their social networks.
About the MCB Design Award
The Design MCB Award has been held since 1986 by the Museu da Casa Brasileira, a cultural institution that celebrates 50 years in 2020. The award – the most traditional of the segment in the country – reveals talents and consecrates professionals and companies. The Prize is divided into two main moments: the Poster Contest and, next, the prize for products and written works. The MCB receives creations in the categories: Construction, Transport, Electronics, Lighting, Furniture, Textiles, Utensils and Written Works. The pieces are analyzed by two independent judging committees, one for the product categories and the other for theoretical works. Finally, the winners are chosen, divided between 1st, 2nd and 3rd places, and the honorable mentions, in addition to those selected who also make up the exhibition. As a result of the Design MCB Award, the Museum holds an exhibition with the winners and selected from each category of the edition, which will be on display for about two months.
Museu da Casa Brasileira
Av. Faria Lima, 2705
Phone: (11) 3032-3727
Tue. to sun. from 10am to 6pm