The in-person chat will be attended by the coordinator of the poster category jury, Leopoldo Leal, and judges Gabriela Castro, Giovanna Cianelli, Nasha Gil, Vinicius Theodoro and Pedro Mattos
On Thursday, June 30th, at 7:30 pm, the Museu da Casa Brasileira promotes an in-person Conversation Circle with the jury of the Poster Contest of the 35th MCB Design Award.
The conversation’s main mission is to present the theme, “Project, process and path”, which aims to support participants in the design of their posters. The theme provokes participants to reflect on the production process itself and how the different design choices – intuitive or rational – lead to different results. The conversation with the judges will also illustrate how the life course, training, references and practical experience are reflected in the production of each designer.
During the event, the coordinator of the Poster category jury, Leopoldo Leal, and the judges Gabriela Castro, Giovanna Cianelli, Nasha Gil, Vinicius Theodoro and Pedro Mattos will talk about their experiences with the field of design, training and processes, as well as explain the edition theme, registration rules, among others.
The panel of judges for the Poster Contest is also made up of members from other states, such as Clara Moreira (Recife/PE), Filipe Cartaxo (Salvador/BA) and Maxwell Alexandre (Rio de Janeiro/RJ).
About the MCB Design Award
The MCB Design Award has been held since 1986 by the Museu da Casa Brasileira (MCB). The award, the most traditional of the segment in the country, aims to recognize excellence in Brazilian design and, in this way, encourage its strengthening and dissemination. Applications for the 35th edition begin on July 6th and run until August 24th. To participate, a fee of R$100.00 (one hundred reais) is charged, intended to cover the costs of operating the contest. There will be a 50% discount for students and the regulation will be published soon on the MCB website.
About the jurors
Leopoldo Leal (São Paulo/SP). He is coordinator of the jury of the Poster Contest of the 35th edition of the MCB Design Award, from the studio at Pharus Design and professor at Senac’s postgraduate program. His bookCreation process in graphic design: Pandemonium is the result of his doctoral thesis, which was awarded 1st place in the Museu da Casa Brasileira Award, Type Directors Club, Brasil Design Award, Latin American Design Awards and a finalist in the Jabuti 2021 award. .
Clara Moreira (Recife/PE). She is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards, visual artist and designer. She has done over 70 designs for movie posters and film festivals. In 2019, two retrospective exhibitions of his artwork with movie posters were held: at the Santa Maria da Feira Film Festival (Portugal) and at the Palácio das Artes in Belo Horizonte (Brazil).
Filipe Cartaxo (Salvador/BA). He is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards and designer. He works in the conception and artistic direction of the musical project BaianaSystem. He developed projects for other artists such as Letieres Leite & Orkestra Rumpillezz, Los Hermanos, Pitty, Lazzo, Opanijé, OQuadro, among others. He participated in the Festival Multilplicidade 2019, directed and scripted the clips Playsom, Invisível, Capim Guiné, Cabeça de Papel and Nauliza, participated in the Redbull Artist Residency (PULSØ 2016).
Gabriela Castro (São Paulo/SP). She is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards and a designer. She worked at the publishing house Cosac Naify. She is a partner at Blocográfica, whose works were awarded at the Brazilian Biennials of Graphic Design at ADG and selected by the American Institute of Graphic Arts (AIGA); won the Aloisio Magalhães award for best graphic design from Fundação Biblioteca Nacional (2011, 2017 and 2018); III Latin American Award for Editorial Design (2018). In 2019, the studio received the “Best in Show” award from the Type Directors Club of New York.
Giovanna Cianelli (Rio de Janeiro/RJ). She is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards, designer and multimedia artist. She has collaborated with clients such as Anitta, Duda Beat, Marina Sena, Apple, Instagram, Netflix, Vans, Folha de São Paulo, Antofágica, However, among others. She won gold in the editorial category at the Latin American Design Awards in 2019 and bronze in 2020. Winner of the 2020 Jabuti award in the Editorial Project category.
Maxwell Alexandre (Rio de Janeiro/RJ). He is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards and a visual artist. In 2020, he was named artist of the year by Deutsche Bank and one of 35 artists on Artsy Vanguard. His work is part of the collection of collections such as the Pinacoteca do Estado de São Paulo; São Paulo Museum of Art; Museum of Modern Art of Rio de Janeiro, Museum of Art of Rio, Musée d’Art Contemporain de Lyon, Perez Art Museum Miami and Guggenheim Abu Dhabi.
Nasha Gil (São Paulo/SP). She is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards, an architect and graphic designer. Executive and creative director of Vicente Gil Design, she participated, alongside Vicente Gil, from 1994 to 2013, in all the ADG Graphic Design Biennials with 80 selected works. She was a finalist in the national contest for the change in the design of Brazilian coins and the only Brazilian selected by the 17th International Biennial Poster, with a poster / invitation to the launch of Luxury Printing Magazine # 1.
Pedro Mattos (São Paulo/SP). He is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards, co-founder and design director of Rebu, graphic artist and teacher. He has won awards such as Type Directors Club NY, Golden Bee, Trnava Poster Triennial, Poster Museu da Casa Brasileira, among others. In addition to the authorial work of posters, he was responsible for the development of brands such as Dengo, Bacio di Latte, Trela, Cuia, Trilha, Inter, among others.
Vinicius Theodoro (São Paulo/SP). He is a member of the jury of the Poster Contest of the 35th edition of the MCB Design Awards and a graphic designer. He has worked on integrated projects for global brands such as Nike, Budweiser, Coca-Cola, C&A and Netflix. His experiences include stints at Tátil Design as a graphic designer, BETC Havas as a senior designer, and collaborations with Companhia das Letras, PORTO ROCHA and Mesa Company. He currently works at Wieden + Kennedy São Paulo as design director and is also a partner and founder of Dialeto, a creative studio focused on illustration.
Conversation with the Jury of the Poster Contest | 35th MCB Design Award
June 30th, Thursday at 7:30 pm
Location: Terrace of the Brazilian House Museum
Av. Brig. Faria Lima, 2705 – Jardim Paulistano, SP
Close to Faria Lima station on the Yellow Line of the Metro.
Poster Contest Entries | 35th MCB Design Award
From July 6th to August 24th, 2022
Result: October 4th
Participation fee: BRL 100.00
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