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Exhibition | Tipos Latinos - 8ª Bienal de Tipografia Latino-Americana


On June 23rd, Saturday, at 2:00 p.m., the Museu da Casa Brasileira (MCB), institution of the Culture Secretariat, managed in partnership by the Government of the State of São Paulo and the Civil Society through A CASA museum of the Brazilian object, inaugurates the exhibition Latin Types – 8th Biennial of Latin American Typography, with free admission.

The opening will feature the lectures “The Corporate Typography in the LATAM project” by Daniel Sabino (type designer from Blackletra) and “Creative Manager / Interbrand” by Gil Botari (creative manager of Interbrand). Representatives of the Types Latin Committee, Ricardo Esteves, technical coordinator, and Andrea Kulpas, graphic designer with specialization in typography, will present an overview of the inscribed ones of this edition. There will also be a tribute to the designer Alexandre Wollner, who would be 90 years old in 2018. The public will also be able to follow the production of posters with the typographic printing technique – pressure of movable metallic types on paper – that will be distributed to visitors.

The initiative, which has Brazil as a co-founder, emerged in 2004 and occurs simultaneously in 14 Latin American countries – Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, Guatemala, Mexico, Nicaragua, Paraguay, Peru, Uruguay and Venezuela . Every two years, Types Latin receives inscriptions of works related to the typography and selects the innovations of the market. The traveling exhibition travels through several cities in each of the participating countries and presents to the public what is most important happening in the Latin American typographic universe. In Brazil, it debuted in Goiânia, on May 16, and must travel through cities such as Brasília, Bauru and Manaus.

The Latin Types will bring to the MCB 73 works, of which 15 are of Brazilian designers, selected among the 444 enrolled ─ 116 projects of Brazil, 83 of Chile and 81 of Argentina. The jury, composed of Ricardo Esteves (Brazil), Diego Aravena (Chile), Fernanda Cozzi (Argentina), Isaías Loaiza (Mexico), Rubén Salinas (Bolivia) and Felipe Calderón in March, to select the winners, who are part of the exhibition.

This year, there was the inclusion of the category New Talents (Emerging), in which students and professionals competed without previous experience in the commercial publication of types; in addition to subdivisions into six other categories: Text, Title, Handwritten, Superfamily, Experimental and Miscellaneous.

“After the judging process and the dissemination of the results, we noticed that the Brazilian participation maintained its historical index, with a total of 15 selected works, 6 of them in the New Talents category, which shows a frank renewal of the national production”, commented Ricardo Esteves, of the judging committee.

According to Tadeu Costa, organizer of the event in São Paulo, the intention is to bring the public closer to the universe of font creators and present the diversity and excellence of Latin American typographic production. "We want to show that it is possible to buy unpublished typography, which benefits everyone: the designer, who is encouraged to research and create; educational institutions that improve techniques; and the final public, who realizes that for a much lower value than he imagines he can buy an exclusive source and escape pirated fonts, "completes Costa.

Support: Senac, Anhembi University, Fedrigoni, UBU Publisher, DooType, BlackLetra, Comavi Rental and Services, Plau, Harbor, TypeFolio, UEMG-State University of Minas Gerais, OTSP, QStampa, TipoCracia.

 

SERVICE:
Tipos Latinos – 8ª Bienal de Tipografia Latino-Americana
Opening of the exhibition and lectures: June 23, Saturday

Lecture Committee Latin Types – Ricardo Esteves and Andréa Kulpas
Homage to Alexandre Wollner
Lecture Corporate typography in the LATAM project – Daniel Sabino
Lecture Creative Manager / Interbrand – Gil Botari
Print demo Typography Office São Paulo
Sales of books by Ubu and Gustavo Gili Publishers
Time: 2:00 p.m.
Free entrance
 
Workshop From Calligraphy To Lettering
July 7th, Saturday
Hours: 10am to 6pm
Ministers: Aline Kaori and Guilherme Menga
Scheduling: (11) 3026.3913 | agendamento@mcb.org.br
Free entrance (limited spaces)
 
Presentation of Works and Office Woodcut and Types
August 11, Saturday
Opening hours: from 1:00 p.m. to 6:00 p.m.
Lecturers: Fabricio López, Xiloceasa and the Young People of the Community CEASA – Instituto Acaia
Free entrance

Workshop – Serendipias
August 17th, Friday
Hours: 10am to noon
Company: QStampa
Free entrance
 
Museu da Casa Brasileira 
Av. Brig. Faria Lima, 2705 – Jd. Paulistano
Tel .: (11) 3032-3727
www.mcb.org.br



About MCB
The Museu da Casa Brasileira, an institution of the São Paulo State Department of Culture, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country that specializes in architecture and design. The MCB program includes temporary and long-term exhibitions, with an agenda that also includes activities of the educational service, debates, lectures and publications contextualizing the museum’s vocation for the formation of a critical thinking in themes such as architecture, urbanism, housing, economy urban mobility and sustainability. Among its innumerable initiatives, the MCB Design Prize, the main award of the segment in the country, made since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of the country.