DESIGN AWARD MCB
The “Prêmio Design MCB” (Design Award MCB) has been conducted since 1986 by “Museu da Casa Brasileira”, an institution of the Secretaria da Cultura do Estado de São Paulo. The award, the most traditional of the segment in the country, reveals talents and reaffirms professionals and companies.
The award is divided into two main phases: the “Concurso do Cartaz” (Poster Contest) and then the award for products and written works.
Receiving applications annually between February and March, the “Concurso do Cartaz” challenges participants from around the country to create the main piece of divulgation of the award. The proposals received are evaluated by an independent judging panel, which elects the winner and finalists. The chosen piece is printed and distributed in the museum to spread the inscriptions of the award, in addition to guide the visual identity adopted in each edition. The author receives an award of R$ 3000 and a contract of R$ 3000 for the creation of other graphic materials. Started in 1995, the competition has resulted in a collection of posters that records the moments lived by the Brazilian graphic design.
In the second semester, the winning poster announces the inscriptions for the award itself. Between June and August, the MCB receives creations (prototypes or in production) in categories covering product design and theoretical design production. In 2015, the categories are Construction, Transportation, Electronics, Lighting, Furniture, Textile, written products and Utensils.
The material is reviewed by two independent judging committees, one for product categories and one for writting work. Finally, the winners are chosen, divided between 1st, 2nd and 3rd places and honorable mentions, in addition to the selected projects that will be displayed in the exhibition.
As a result of the Design Award, the MCB organizes an exhibition in november with the winners and categories of each edition, which is on display at the Museum for about two months.